Brand Heritage-XINYUAN——Traditional folk crafts

Brand History

Successor

Brand Honors

Video Display

Brand History

To Date----

2025 Focus: Four Key Development Directions

Launch a production base expansion project to increase production capacity; Enhance R&D efforts for new bean product categories to diversify the product portfolio; Develop diversified sales channels to optimize market strategy; Initiate foreign trade operations, formally establish and advance internationalization strategies to propel the brand into the global market.

2008

Establishment of Jiyuan Xinyuan Bean Products Co., Ltd.

To preserve and promote the traditional bean curd craftsmanship of Xiaoliuzhuang Village, the village committee of Xiaoliuzhuang initiated in May 2008 a decision to raise funds for establishing Jiyuan Xinyuan Bean Products Co., Ltd. With 42 shareholders participating, over 5 million yuan was raised. The company then commenced its construction phase. After five months of development, a workshop of 2,000 square meters was built, and production equipment for thin soybean sheets and bean curd was acquired.

2008

The company commenced trial operations, during which it recruited technical personnel and production staff.

Successor

Jiyuan Xinyuan Bean Products: Three Generations of Inheritance, Pursuing Dreams and Strengthening Enterprises

Ji Shui surrounds the royal house, and the three generations of Xinyuan soy products have written the legend of soybeans for seventy years.

The older generation relies on manual skills to control the texture of bean products with delicate techniques, and has accumulated a good reputation in the streets and alleys of Jiyuan, planting the seeds of brand inheritance.

The second generation took over the baton, broke through the traditional workshop model, built modern industrial plants, introduced standardized production equipment, standardized the entire process of cleaning, grinding, and molding, integrated manual skills with industrial efficiency, and promoted enterprises from "small workshops" to "scale up".

Nowadays, the third-generation inheritors have led the enterprise to become one of the "Top 50 National Bean Enterprises" and have been awarded the title of "Leading Enterprise in Agricultural Industrialization in Henan Province". They strictly adhere to the quality of raw materials, rely on intelligent production lines in modern factories to improve quality and efficiency, and anchor the goal of "growing bigger and stronger".

In the future, the enterprise will expand its production base and expand its nationwide sales network, allowing the bean fragrance under Wangwu Mountain to spread to a broader market with the power of modern industry.

Brand Honors

Top 50 Brands in the Soy Products Industry

Henan Province’s Key Provincial Leading Enterprises for Agricultural Industrialization, 2024-2026

Henan Province 2022-2024 Provincial Key Leading Enterprises in Agricultural Industrialization

Henan Province 2015 Henan Province Famous Trademark

Video Presentation

Elvin Kindergarten

Contact Information

Service Hotline:+86-0391-6650091
Email:hnxydzp@163.com
Company Website:www.hnxydzp.com
Contact Address: South Section of Fengtian Road, Jiyuan City

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