Brand Heritage-XINYUAN——Traditional folk crafts

Brand History

Successor

Brand Honors

Video Display

Brand History

To Date----

2025 Focus: Four Key Development Directions

Launch a production base expansion project to increase production capacity; Enhance R&D efforts for new bean product categories to diversify the product portfolio; Develop diversified sales channels to optimize market strategy; Initiate foreign trade operations, formally establish and advance internationalization strategies to propel the brand into the global market.

2020

The company entered a phase of consolidating foundations and stabilizing development.

Over three years of this phase, more than 1 million yuan was invested to purchase dedicated delivery vehicles and upgrade wastewater treatment facilities, renew three thin soybean sheet production lines and one firm tofu production line, and build over 2,000 square meters of new workshop space. Products expanded into Jiaozuo city proper, its surrounding counties, and parts of Luoyang. Annual sales over three years were 10.14 million, 14.82 million, and 20.25 million yuan respectively, demonstrating strong sales momentum with over 35% year-on-year growth. The company became one of the first QS-certified enterprises in southeastern Shanxi and northwestern Henan.

2018

Sales had reached 22.09 million yuan, with annual revenue expected to exceed 80 million yuan by year-end.

The company has currently invested over 3 million yuan to construct a new 3,000-square-meter workshop, which is nearing completion. New packaging equipment has been acquired and will be operational by mid-to-late June. This will mark a comprehensive product upgrade for Xinyuan Bean Products. The company will launch more diverse, higher-quality, and safer products to meet market demands. Total investment to date has exceeded 50 million yuan.

Successor

Jiyuan Xinyuan Bean Products: Three Generations of Inheritance, Pursuing Dreams and Strengthening Enterprises

Ji Shui surrounds the royal house, and the three generations of Xinyuan soy products have written the legend of soybeans for seventy years.

The older generation relies on manual skills to control the texture of bean products with delicate techniques, and has accumulated a good reputation in the streets and alleys of Jiyuan, planting the seeds of brand inheritance.

The second generation took over the baton, broke through the traditional workshop model, built modern industrial plants, introduced standardized production equipment, standardized the entire process of cleaning, grinding, and molding, integrated manual skills with industrial efficiency, and promoted enterprises from "small workshops" to "scale up".

Nowadays, the third-generation inheritors have led the enterprise to become one of the "Top 50 National Bean Enterprises" and have been awarded the title of "Leading Enterprise in Agricultural Industrialization in Henan Province". They strictly adhere to the quality of raw materials, rely on intelligent production lines in modern factories to improve quality and efficiency, and anchor the goal of "growing bigger and stronger".

In the future, the enterprise will expand its production base and expand its nationwide sales network, allowing the bean fragrance under Wangwu Mountain to spread to a broader market with the power of modern industry.

Brand Honors

Top 50 Brands in the Soy Products Industry

Henan Province’s Key Provincial Leading Enterprises for Agricultural Industrialization, 2024-2026

Henan Province 2022-2024 Provincial Key Leading Enterprises in Agricultural Industrialization

Henan Province 2015 Henan Province Famous Trademark

Video Presentation

Elvin Kindergarten

Contact Information

Service Hotline:+86-0391-6650091
Email:hnxydzp@163.com
Company Website:www.hnxydzp.com
Contact Address: South Section of Fengtian Road, Jiyuan City

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